Judy Allen

Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning...

Practical, prescriptive advice on successfully marketing your event planning business. Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells...

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance...

The cemetery is supposed to be a place for the dead to rest in peace. But what if things between the gravestones aren't so peaceful? Travel the world, visiting real graveyards with creepy legends and unbelievable events. Are the stories of strange figures and unexplained disturbances make-believe or signs of something more sinister? Decide for yourself... if you dare.