Buyology : the new science of why we buy
(Book)
Author
Published
New York : Currency Doubleday, c2008.
Physical Desc
xi, 240 pages ; 22 cm.
Status
Main Level - Nonfiction
658.834 LINDSTROM
1 available
658.834 LINDSTROM
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Main Level - Nonfiction | 658.834 LINDSTROM | On Shelf |
More Details
Published
New York : Currency Doubleday, c2008.
Format
Book
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.
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Citations
APA Citation, 7th Edition (style guide)
Lindström, M. (2008). Buyology: the new science of why we buy . Currency Doubleday.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lindström, Martin, 1970-. 2008. Buyology: The New Science of Why We Buy. Currency Doubleday.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lindström, Martin, 1970-. Buyology: The New Science of Why We Buy Currency Doubleday, 2008.
MLA Citation, 9th Edition (style guide)Lindström, Martin. Buyology: The New Science of Why We Buy Currency Doubleday, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
