Becoming Trader Joe : how I did business my way and still beat the big guys
(Book)

Book Cover
Average Rating
Contributors
Published
Nashville : HarperCollins Leadership, 2021.
Physical Desc
xxiv, 264 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 22 cm
Status
Main Level - Nonfiction
658.4 COULOMBE
1 available

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Published
Nashville : HarperCollins Leadership, 2021.
Format
Book
Language
English

Notes

General Note
Includes index.
Description
Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe.
Description
Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. Buying unusual products from around the world, he provided customers with background on how they were sourced and their nutritional value. Here he shares the lessons he learned by challenging the status quo and rethinking the way a business operates. -- adapted from back cover and Amazon info

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Citations

APA Citation, 7th Edition (style guide)

Coulombe, J., & Civalleri, P. (2021). Becoming Trader Joe: how I did business my way and still beat the big guys . HarperCollins Leadership.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Coulombe, Joe, 1930-2020 and Patty, Civalleri. 2021. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys. HarperCollins Leadership.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Coulombe, Joe, 1930-2020 and Patty, Civalleri. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys HarperCollins Leadership, 2021.

MLA Citation, 9th Edition (style guide)

Coulombe, Joe, and Patty Civalleri. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys HarperCollins Leadership, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.