Catalog Search Results
1) Start your own freelance writing business: the complete guide to starting and scaling from scratch
Author
Publisher
Entrepreneur Media, Inc
Pub. Date
[2019]
Edition
Second edition.
Physical Desc
xv, 176 pages : illustrations ; 23 cm.
Language
English
Description
Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 18 min. 41 sec.) : digital, stereo., sound, color
Language
English
Description
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and sub-headlines.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, approximately 16 minutes) : digital, .flv file, sound
Language
English
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...
Author
Language
English
Formats
Description
70 Ads to Save the World: An Illustrated Memoir of Social Change offers a detailed and entertaining account of the groundbreaking work of advertising visionary, Jerry Mander. Chronicling his evolution from corporate advertising to non-profit and political advertising work, Mander takes readers on a journey through the origin stories of some of the most memorable anti-establishment campaigns from the second half of the 20th century. Many of Mander's...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 20 min., 43 sec.) : digital, .flv file, sound
Language
English
Description
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the digital age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional techniques: Review of tried and true advertising techniques. New media, new techniques: Advertising is a mix of...
Author
Publisher
Penguin Press
Pub. Date
[2018]
Physical Desc
358 pages ; 25 cm
Language
English
Description
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming,...
Publisher
Smithsonian Channel
Pub. Date
[2018]
Physical Desc
1 videodisc (approximately 164 min.) : sound, color with black and white sequences ; 4 3/4 in.
Language
English
Description
All-access glimpse into the world of advertising in America during the tumultuous decade of the 1960s. It was inspired by the real men and women of Madison Avenue who perfected the art of the sale and transformed American culture in the process.
Publisher
TV Choice
Pub. Date
2015.
Physical Desc
1 online resource (streaming video file) (28 minutes): digital, .flv file, sound
Language
English
Description
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all...
11) Don't look down
Author
Publisher
St. Martin's Press
Pub. Date
2006
Edition
1st ed.
Physical Desc
viii, 373 p. ; 24 cm.
Language
English
Description
Recruited to finish a four-day action movie shoot, commercial director Lucy Armstrong finds the job challenged by egomaniacal actors, her stunt director ex-husband, and a would-be killer.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 67 min.)
Language
English
Description
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial...
Publisher
Distributed by St. Clair Entertainment Group
Pub. Date
[p2008]
Edition
Fullscreen ed.
Physical Desc
1 videodisc (89 min.) : sound, color, black and white ; 4 3/4 in.
Language
English
Description
"Good health, popularity, happiness and fulfillment--cigarette ads once claimed to deliver all of these and more! Go back in time for an unbelievable look at cigarette commercials, featuring Lucky Strike, Marlboro, Newport, and many others."--Container.
Publisher
Distributed by St. Clair Entertainment Group
Pub. Date
[p2008]
Edition
Fullscreen ed.
Physical Desc
1 videodisc (89 min.) : sound, color, black and white ; 4 3/4 in.
Language
English
Description
Relive childhood days with these unforgettable commercials for toys from Ideal, Marx, Mattel, Mego, Remco, and others. Featuring Star Trek models, Barbie dolls, King Kong figurines, Silly Putty and much more.
Publisher
Distributed by St. Clair Entertainment Group
Pub. Date
[p2008]
Edition
Fullscreen ed.
Physical Desc
1 videodisc (140 min.) : sound, color and black and white ; 4 3/4 in.
Language
English
Description
A fun collection of TV commercials that left a lasting impression. Includes all of your favorites - from the weird and wacky to the downright bizarre.
Publisher
Distributed by St. Clair Entertainment Group
Pub. Date
[p2008]
Edition
Fullscreen ed.
Physical Desc
1 videodisc (89 min.) : sound, color, black and white ; 4 3/4 in.
Language
English
Description
"Wholesome food and beverage commercials just the way you remember them, those were the days. Raise a glass and recall the simple pleasures of vintage beers and savor foods with rich fresh flavors, quality ingredients tasting as good as they smell, featuring the best of beer, coffee, soft drinks, cereals, snacks and more."--Container.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 87 min.)
Language
English
Description
Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media's limited and often disparaging portrayals of women and girls, which make it difficult for women...
Publisher
Kanopy Streaming
Pub. Date
2016.
Physical Desc
1 online resource (4 video files, approximately 142 minutes) : digital, .flv file, sound
Language
English
Description
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty,...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Language
English
Description
Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.
Author
Language
English
Formats
Description
Seth is a junior copywriter whose latest tagline just went viral. He's the agency's hottest new star, or at least he wants his coworker crush to think so. But while he's busy drooling over his future corner office, the walls crumble around him. When his job lets him go, he can't let go of his job. Thankfully, one former colleague can't let him go either: Robert "Moon" McCloone, a skeezy on-the-rise exec better suited to a frat house than a boardroom....
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