Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...

All-access glimpse into the world of advertising in America during the tumultuous decade of the 1960s. It was inspired by the real men and women of Madison Avenue who perfected the art of the sale and transformed American culture in the process.

With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial...

"Good health, popularity, happiness and fulfillment--cigarette ads once claimed to deliver all of these and more! Go back in time for an unbelievable look at cigarette commercials, featuring Lucky Strike, Marlboro, Newport, and many others."--Container.

In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty,...

"Wholesome food and beverage commercials just the way you remember them, those were the days. Raise a glass and recall the simple pleasures of vintage beers and savor foods with rich fresh flavors, quality ingredients tasting as good as they smell, featuring the best of beer, coffee, soft drinks, cereals, snacks and more."--Container.

Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.

"Unbelievable celebrity endorsements by Lucille Ball, John Wayne, Frank Sinatra, James Cagney, plus the Marx Brothers, Ozzie & Harriet, and others. From cigarettes to bank accounts to sliced bread and more, stars lend their status to a wide variety of products in these classics ads."--Container.

The Illusionists examines how global advertising firms, mass media conglomerates, and the beauty, fashion, and cosmetic surgery industries are changing the way people around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre Museum, from a cosmetic surgeon's office in Beirut to the heart of Tokyo's Electric Town, the film explores how these industries saturate our lives with narrow, Westernized, consumer-driven...

Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.