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Author
Language
English
Description
Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it, in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options.
The Chinese Market Series set includes:
“The Chinese Market”
An essential factor for the success of entrepreneurs...
Author
Language
English
Description
This book is aimed at assisting Western entrepreneurs, SMEs, investors and business students to understand and ideally enter the Chinese e-merging market.
Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change.
The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken...
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