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Summary of Influence by Robert B. Cialdini | Includes Analysis Preview: Robert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Readers can learn specific techniques to resist...
2) Negotiation
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Negotiation -- whether brokering a deal, mediating a dispute, or writing up a contract -- is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.
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Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread Preview: Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. There are particular moments when a persuasive argument has the most power. The best...
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Summary of Never Split the Difference by Chris Voss and Tahl Raz | Includes Analysis Preview: Never Split the Difference by Chris Voss and Tahl Raz is a guide to using hostage negotiation techniques in business and personal negotiations. Modern negotiation strategies taught in business school usually center on classic texts that describe negotiation without factoring in emotions or irrational behavior. In reality, all negotiations involve emotional...
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What Can You Pitch in 60 Seconds?
Whether you're facing funding sharks or angel investors, we've got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams.
In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board roam present the game-winning strategies and deal-closing...
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At last! The eagerly anticipated revised edition of the photographer's 'business bible' is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the...
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•Ideal for art students at every level
•Illuminating words about creating great images
•Published in association with New York's School of Visual Arts.
What does it mean to become a photographer in the twenty-first century? This thoughtful collection of essays illuminates the spirit of the people who make the indelible images of our times. Aspiring and professional photographers-especially those in arts programs throughout the United States-will...
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